Writing

Notes from the operator side.

Practical writing on property operations, VA work, and the systems that hold it together. From Adam Ekubia, founder of Yarro.

26 Apr 2026 ai

Every PMS is putting AI in the wrong place

AI in front of your guests is a liability. AI behind your guests is leverage. Every PMS is putting chatbots in the inbox. The real opportunity is back-of-house — the tracking, chasing, follow-ups, and reminders guests never see.